Somya Bisla

Haircare & Beauty

Scaling commercial value beyond one-off brand deals.
Improving per-video pricing without hurting brand demand.
Positioning the creator for long-term, premium haircare partnerships.
Reducing dependency on collaborations as the sole revenue stream.

"Our partnership with Somya reflects our ability to build creator businesses beyond campaigns. We moved from managing collaborations to operationalizing a full-scale beauty venture, ensuring her influence translated into sustainable brand equity."

Brand Alignment

Audited her creator profile for premium brand alignment. Improved per-video commercials through strategic deal structuring and exclusive category positioning in haircare.

Brand Launch

Managed end-to-end operations for the launch of her brand, OLI. This enabled diversified income streams, moving the business model from service-based to product-based revenue.

Creator-Owned Entity

Treating creators like businesses—not just profiles—helps build sustainable growth beyond campaigns.

Brand Launch

Managed end-to-end operations for the launch of her brand, OLI. This enabled diversified income streams, moving the business model from service-based to product-based revenue.

Brand Alignment

Audited her creator profile for premium brand alignment. Improved per-video commercials through strategic deal structuring and exclusive category positioning in haircare.

Creator-Owned Entity

Treating creators like businesses—not just profiles—helps build sustainable growth beyond campaigns.

"Our partnership with Somya reflects our ability to build creator businesses beyond campaigns. We moved from managing collaborations to operationalizing a full-scale beauty venture, ensuring her influence translated into sustainable brand equity."

Scaling commercial value beyond one-off brand deals.
Improving per-video pricing without hurting brand demand.
Positioning the creator for long-term, premium haircare partnerships.
Reducing dependency on collaborations as the sole revenue stream.

Somya Bisla

Haircare & Beauty

Somya Bisla

Haircare & Beauty

Somya Bisla is a leading haircare creator partnered with Flutch for over 3 years. Our mandate was to scale her creator business by increasing commercial value, strengthening brand positioning, and building long-term revenue streams.

Scaling commercial value beyond one-off brand deals.
Improving per-video pricing without hurting brand demand.
Positioning the creator for long-term, premium haircare partnerships.
Reducing dependency on collaborations as the sole revenue stream.

BRAND ALGINMENT

Audited her creator profile for premium brand alignment. Improved per-video commercials through strategic deal structuring and exclusive category positioning in haircare.

BRAND LAUNCH

Managed end-to-end operations for the launch of her brand, OLI. This enabled diversified income streams, moving the business model from service-based to product-based revenue.

"Our partnership with Somya reflects our ability to build creator businesses beyond campaigns. We moved from managing collaborations to operationalizing a full-scale beauty venture, ensuring her influence translated into sustainable brand equity."