Why brands and creators are prioritising credibility over virality
Published by
May 27, 2026
Flutch Co-Founder & COO, Sharath Dasari said creators are increasingly treating their social media feeds like business ecosystems rather than advertising spaces.
“Creator monetisation in 2026 is no longer dependent only on sponsored posts. Creators are increasingly using their feed as a business engine,” Dasari said.
According to him, affiliate commerce, subscription-led content, digital products, creator-led brands and long-term partnerships are emerging as the strongest revenue models in the market. He pointed to creator-led ventures such as OWN by Food Pharmer and Theoli by creator Somya Bisla as examples of how trust-based communities are translating into consumer businesses.
“The biggest shift is that creators with deep audience relevance are monetising more sustainably than creators relying only on scale,” he added.
Why brands and creators are prioritising credibility over virality
Published by
May 27, 2026
Flutch Co-Founder & COO, Sharath Dasari said creators are increasingly treating their social media feeds like business ecosystems rather than advertising spaces.
“Creator monetisation in 2026 is no longer dependent only on sponsored posts. Creators are increasingly using their feed as a business engine,” Dasari said.
According to him, affiliate commerce, subscription-led content, digital products, creator-led brands and long-term partnerships are emerging as the strongest revenue models in the market. He pointed to creator-led ventures such as OWN by Food Pharmer and Theoli by creator Somya Bisla as examples of how trust-based communities are translating into consumer businesses.
“The biggest shift is that creators with deep audience relevance are monetising more sustainably than creators relying only on scale,” he added.
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