The compliance clean-up: Can finfluencers survive the RBI’s no-nonsense era?
Published by
Jun 30, 2026
Pradeep Patteti, Co-Founder & CEO of Flutch. “For too long, financial marketing has operated in a grey area where consumers often couldn’t distinguish between genuine advice and paid promotion. Greater transparency was inevitable.”
Patteti notes that while brands will naturally become more cautious because they are now legally accountable, creator-led marketing is here to stay. “The challenge is making sure compliance doesn’t strip out the human element that makes creator content relatable in the first place,” he explains.
The compliance clean-up: Can finfluencers survive the RBI’s no-nonsense era?
Published by
Jun 30, 2026
Pradeep Patteti, Co-Founder & CEO of Flutch. “For too long, financial marketing has operated in a grey area where consumers often couldn’t distinguish between genuine advice and paid promotion. Greater transparency was inevitable.”
Patteti notes that while brands will naturally become more cautious because they are now legally accountable, creator-led marketing is here to stay. “The challenge is making sure compliance doesn’t strip out the human element that makes creator content relatable in the first place,” he explains.
Reach Us At
© 2026 Flutch Technology Private Limited
For Performance Marketing:
For Influencer Marketing:
For Influencer Management:
For Hiring:
Company
Policies