Our Co-Founder and CEO, Mr. Pradeep Patteti, said, the cleanup is long overdue. 

"The platform's bot or fake followers cleanup is pushing the influencer ecosystem toward accountability. The industry relied too heavily on follower counts for years, but brands are now focusing on saves, shares, comments, and conversion quality instead of inflated numbers," he said.

The downstream consequences for campaign planning are significant. "This shift will benefit creators with genuinely engaged communities and force influencer marketing to become more performance-driven. More importantly, brands stand to gain significantly because campaign decisions will increasingly be based on authentic audience quality rather than vanity metrics, reducing wasted spends on inflated reach. It is also encouraging agencies and advertisers to audit creators more carefully before partnerships, making trust, credibility, and conversion efficiency stronger indicators of influence than follower count alone," Mr. Pardeep added.

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