In conversation with Adgully, Pradeep Patteti, Co-Founder & CEO, and Sharath Dasari, Co-Founder & COO, Flutch, discuss the journey of building a technology-first, integrated digital marketing agency that has executed over 10,000 campaigns for more than 450  brands. They share the vision behind creating Flutch, the gaps they identified in the evolving influencer marketing ecosystem, and how they combine data, technology, creator-led storytelling, and performance marketing to deliver measurable business outcomes. They also talk about the growing role of AI and automation in marketing, the importance of balancing cultural relevance with analytics, and their ambition to transform Flutch into a global marketing and technology ecosystem over the next five years.

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