How brands are rethinking creator discovery
Published by
Jun 30, 2026
Sharath Dasari, Co-Founder and COO of Flutch said, "Creators are no longer just content publishers or media channels, they have become discovery engines that influence consumer consideration much earlier in the journey. For brands, the opportunity lies in partnering with creators who can build genuine credibility and context, not just deliver reach."
How brands are rethinking creator discovery
Published by
Jun 30, 2026
Sharath Dasari, Co-Founder and COO of Flutch said, "Creators are no longer just content publishers or media channels, they have become discovery engines that influence consumer consideration much earlier in the journey. For brands, the opportunity lies in partnering with creators who can build genuine credibility and context, not just deliver reach."
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