AI is changing how brands sell, but not why people buy
Published by
Mar 13, 2026
Mr. Pradeep Patteti & Mr. Sharath Dasari, Co-Founders, Flutch, emphasized that AI is revolutionising marketing in India, with 66 percent of brands already using generative AI. While AI excels at providing clarity and consistency for rational purchase decisions, human creators remain crucial for building trust and emotional connections. The future lies in a hybrid model, empowering humans with AI to connect smarter and more meaningfully.
AI is changing how brands sell, but not why people buy
Published by
Mar 13, 2026
Mr. Pradeep Patteti & Mr. Sharath Dasari, Co-Founders, Flutch, emphasized that AI is revolutionising marketing in India, with 66 percent of brands already using generative AI. While AI excels at providing clarity and consistency for rational purchase decisions, human creators remain crucial for building trust and emotional connections. The future lies in a hybrid model, empowering humans with AI to connect smarter and more meaningfully.
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