Our campaign strategy for Carmesi involved collaborating with bold and influential female YouTube creators to promote their female-centric hygiene products. The goal was to reach out to audiences in tier 2/3 towns of India, where the conversation around menstruation and other sensitive issues is not as prevalent as in other parts of the country. The challenge sought to identify creators who were not only comfortable addressing taboo topics but also willing to promote the benefits of Carmesi's products to their followers.

We focused on creators with niches in lifestyle, fashion, beauty, and grooming, and repeated collaborations with those who had already produced engaging content for Carmesi through us. Our content involved creators freely sharing their personal problems, talking about taboo topics, and the benefits, features and application of the products. We successfully launched over 100+ videos, resulting in over 30 million+ views and an average CPV of 0.479 per video. Our effective communication with both the brand and creators resulted in on-time delivery, creative content, and increased engagement and brand awareness, making Carmesi an authentic female centric hygiene brand in the market.