Health/Fitness
TrueBasics — Breaking Fitness Myths Through Creators
Flutch partnered with TrueBasics to run influencer campaigns, including a high-visibility campaign video with Sameera Reddy, focusing on trust and education.
11M+
Overall Views
5.2%
Engagement Rate
+36%
Product Trials
Limited consumer trust in new D2C wellness brands
Need to educate audiences without sounding promotional or clinical
Reaching diverse wellness, fitness, and lifestyle segments effectively
Hear from Our Clients
Health/Fitness
TrueBasics — Breaking Fitness Myths Through Creators
Flutch partnered with TrueBasics to run influencer campaigns, including a high-visibility campaign video with Sameera Reddy, focusing on trust and education.
11M+
Overall Views
5.2%
Engagement Rate
+36%
Product Trials
Limited consumer trust in new D2C wellness brands
Need to educate audiences without sounding promotional or clinical
Reaching diverse wellness, fitness, and lifestyle segments effectively
Ran celebrity campaigns for awareness and credibility
Engaged experts, gym owners, and nutritionists for review and comparison videos
Showcased lab-tested, science-backed USP through educational content
Product trust + creator credibility = stronger audience resonance.
Positioned TrueBasics as a health-first brand
Working towards breaking fitness myths and misleading advice
Hear from Our Clients
Challenges
Limited consumer trust in new D2C wellness brands
Need to educate audiences without sounding promotional or clinical
Reaching diverse wellness, fitness, and lifestyle segments effectively
Flutch Fix
Ran celebrity campaigns for awareness and credibility
Engaged experts, gym owners, and nutritionists for review and comparison videos
Showcased lab-tested, science-backed USP through educational content
Outcome
Product trust + creator credibility = stronger audience resonance.
Positioned TrueBasics as a health-first brand
Working towards breaking fitness myths and misleading advice
Key Takeaway
Combining trusted creators, educational content, and measurable campaigns builds scalable influencer-led growth in wellness.
Challenges
Limited consumer trust in new D2C wellness brands
Need to educate audiences without sounding promotional or clinical
Reaching diverse wellness, fitness, and lifestyle segments effectively
Flutch Fix
Ran celebrity campaigns for awareness and credibility
Engaged experts, gym owners, and nutritionists for review and comparison videos
Showcased lab-tested, science-backed USP through educational content
Outcome
Product trust + creator credibility = stronger audience resonance.
Positioned TrueBasics as a health-first brand
Working towards breaking fitness myths and misleading advice
Key Takeaway
Combining trusted creators, educational content, and measurable campaigns builds scalable influencer-led growth in wellness.
VISUAL PROOF
VISUAL PROOF
THE IMPACT
Stronger Audience Resonance
THE IMPACT
Stronger Audience Resonance
"Flutch made our campaigns smooth, authentic, and impactful for our audiences."
"Flutch made our campaigns smooth, authentic, and impactful for our audiences."
Ready for Real Results?
Let's turn your product noise into consumer relevance with a bespoke creator strategy.
Ready for Real Results?
Let's turn your product noise into consumer relevance with a bespoke creator strategy.
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