Health/Fitness
SmashFit — Reaching Beyond Hardcore Fitness
Flutch partnered with Smashfit to reach young, high-energy audiences through sports-led influencer content that made fitness feel fun and approachable.
7M+
Total Reach
5.4%
Engagement Rate
28K+
Content Shares
Engage youth without a hardcore gym narrative
Educate on Creatine being an everyday fitness not a bodybuilding supplement
Match the brand’s energetic, modern vibe
Hear from Our Clients
Health/Fitness
SmashFit — Reaching Beyond Hardcore Fitness
Flutch partnered with Smashfit to reach young, high-energy audiences through sports-led influencer content that made fitness feel fun and approachable.
7M+
Total Reach
5.4%
Engagement Rate
28K+
Content Shares
Engage youth without a hardcore gym narrative
Educate on Creatine being an everyday fitness not a bodybuilding supplement
Match the brand’s energetic, modern vibe
Chose young sports enthusiasts and lifestyle fitness creators
Embedded creatinine education into real workout and sports routines
Align creators to address common misconceptions
Broke myths and encouraged acceptance of creatine
Made creatinine easy to understand and relatable to daily life
Drove higher engagement through energetic, lifestyle-led content
Hear from Our Clients
Challenge
Engage youth without a hardcore gym narrative
Educate on Creatine being an everyday fitness not a bodybuilding supplement
Match the brand’s energetic, modern vibe
Flutch Fix
Chose young sports enthusiasts and lifestyle fitness creators
Embedded creatinine education into real workout and sports routines
Align creators to address common misconceptions
Outcome
Broke myths and encouraged acceptance of creatine
Made creatinine easy to understand and relatable to daily life
Drove higher engagement through energetic, lifestyle-led content
Key Takeaway
When fitness brands mirror how young audiences actually move, play, and train, education lands better and engagement follows.
Challenge
Engage youth without a hardcore gym narrative
Educate on Creatine being an everyday fitness not a bodybuilding supplement
Match the brand’s energetic, modern vibe
Flutch Fix
Chose young sports enthusiasts and lifestyle fitness creators
Embedded creatinine education into real workout and sports routines
Align creators to address common misconceptions
Outcome
Broke myths and encouraged acceptance of creatine
Made creatinine easy to understand and relatable to daily life
Drove higher engagement through energetic, lifestyle-led content
Key Takeaway
When fitness brands mirror how young audiences actually move, play, and train, education lands better and engagement follows.
VISUAL PROOF
VISUAL PROOF
THE IMPACT
Breaking The Gym Mold
THE IMPACT
Breaking The Gym Mold
“Flutch ran our influencer campaign smoothly, selecting creators and content that truly resonated with our audience.”
“Flutch ran our influencer campaign smoothly, selecting creators and content that truly resonated with our audience.”
Ready for Real Results?
Let's turn your product noise into consumer relevance with a bespoke creator strategy.
Ready for Real Results?
Let's turn your product noise into consumer relevance with a bespoke creator strategy.
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