Skincare
Plum Goodness — Making Skincare Part of Everyday Life
Flutch executed influencer campaigns for Plum Goodness using regional lifestyle creators to integrate skincare into everyday routines across India.
Skincare conversations were largely limited to beauty creators, while large regional audiences relied on peer-led, lifestyle content for trust.
Hear from Our Clients
Skincare
Plum Goodness — Making Skincare Part of Everyday Life
Flutch executed influencer campaigns for Plum Goodness using regional lifestyle creators to integrate skincare into everyday routines across India.
Skincare conversations were largely limited to beauty creators, while large regional audiences relied on peer-led, lifestyle content for trust.
Activated PAN-India regional lifestyle creators, not just beauty influencers
Embedded skincare into daily-life narratives (work, travel, weather, routines)
Ran consistent creator partnerships to build familiarity over time
Skincare reached new, non-beauty audiences
Content felt organic and lived-in, not promotional
Stronger peer-led trust across regions
Hear from Our Clients
Challenges
Skincare conversations were largely limited to beauty creators, while large regional audiences relied on peer-led, lifestyle content for trust.
Flutch Fix
Activated PAN-India regional lifestyle creators, not just beauty influencers
Embedded skincare into daily-life narratives (work, travel, weather, routines)
Ran consistent creator partnerships to build familiarity over time
Outcomes
Skincare reached new, non-beauty audiences
Content felt organic and lived-in, not promotional
Stronger peer-led trust across regions
Key Takeaway
Skincare scales faster when it becomes part of everyday life, not just beauty content.
Challenges
Skincare conversations were largely limited to beauty creators, while large regional audiences relied on peer-led, lifestyle content for trust.
Flutch Fix
Activated PAN-India regional lifestyle creators, not just beauty influencers
Embedded skincare into daily-life narratives (work, travel, weather, routines)
Ran consistent creator partnerships to build familiarity over time
Outcomes
Skincare reached new, non-beauty audiences
Content felt organic and lived-in, not promotional
Stronger peer-led trust across regions
Key Takeaway
Skincare scales faster when it becomes part of everyday life, not just beauty content.
VISUAL PROOF
VISUAL PROOF
THE IMPACT
Breaking the Beauty Echo-Chamber
THE IMPACT
Breaking the Beauty Echo-Chamber
The team understood the brief and executed the campaign well.
The team understood the brief and executed the campaign well.
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Let's turn your product noise into consumer relevance with a bespoke creator strategy.
Ready for Real Results?
Let's turn your product noise into consumer relevance with a bespoke creator strategy.
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