Food and Beverages
Our Little Joys — How Influencers Drove Parent Trust
Flutch partnered with Our Little Joys to make the brand a key decision point for parents choosing kids’ nutrition, using relatable and educational influencer content.
49M+
Parent Reach
6.4%
Engagement Rate
+58%
Purchase Intent
Parents needed trusted guidance for kids’ nutrition
Address everyday challenges that parents face
Stand out in a crowded wellness category
Hear from Our Clients
Food and Beverages
Our Little Joys — How Influencers Drove Parent Trust
Flutch partnered with Our Little Joys to make the brand a key decision point for parents choosing kids’ nutrition, using relatable and educational influencer content.
49M+
Parent Reach
6.4%
Engagement Rate
+58%
Purchase Intent
Parents needed trusted guidance for kids’ nutrition
Address everyday challenges that parents face
Stand out in a crowded wellness category
Collaborated with mom creators and kid influencers to show genuine product use and likeness
Highlighted common parenting problems and practical solutions
Featured expert opinions from paediatricians to build trust and credibility.
Built long-term partnerships for repeated reassurance
Positioned the brand as a trusted, parent and paediatrician-approved solution
Showed products as practical answers for daily parenting challenges
Strengthened engagement through sustained influencer storytelling
Hear from Our Clients
Challenge
Parents needed trusted guidance for kids’ nutrition
Address everyday challenges that parents face
Stand out in a crowded wellness category
Flutch Fix
Collaborated with mom creators and kid influencers to show genuine product use and likeness
Highlighted common parenting problems and practical solutions
Featured expert opinions from paediatricians to build trust and credibility.
Built long-term partnerships for repeated reassurance
Outcome
Positioned the brand as a trusted, parent and paediatrician-approved solution
Showed products as practical answers for daily parenting challenges
Strengthened engagement through sustained influencer storytelling
Key Takeaway
Long-term, relatable creator content builds parent trust and drives product consideration.
Challenge
Parents needed trusted guidance for kids’ nutrition
Address everyday challenges that parents face
Stand out in a crowded wellness category
Flutch Fix
Collaborated with mom creators and kid influencers to show genuine product use and likeness
Highlighted common parenting problems and practical solutions
Featured expert opinions from paediatricians to build trust and credibility.
Built long-term partnerships for repeated reassurance
Outcome
Positioned the brand as a trusted, parent and paediatrician-approved solution
Showed products as practical answers for daily parenting challenges
Strengthened engagement through sustained influencer storytelling
Key Takeaway
Long-term, relatable creator content builds parent trust and drives product consideration.
VISUAL PROOF
VISUAL PROOF
THE IMPACT
Winning the Parenting Vote
THE IMPACT
Winning the Parenting Vote
“Flutch made working with creators simple and helped parents see the value of our products naturally.”
“Flutch made working with creators simple and helped parents see the value of our products naturally.”
Ready for Real Results?
Let's turn your product noise into consumer relevance with a bespoke creator strategy.
Ready for Real Results?
Let's turn your product noise into consumer relevance with a bespoke creator strategy.
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