Health/Fitness
Orange Health — Building Trust Through Creator Credibility
Flutch partnered with Orange Health to create collaboration reels with a nutritionist, a gut & longevity doctor, and a macro mom creator, combining credibility and relatability to showcase at-home diagnostics.
5.2M
Total Views
7.1%
Engagement Rate
10M+
Total Reach
Consumers lacked trust in at-home diagnostics and had unanswered questions.
Needed to educate diverse audiences (health-conscious individuals and families) without sounding clinical or salesy.
Hear from Our Clients
Health/Fitness
Orange Health — Building Trust Through Creator Credibility
Flutch partnered with Orange Health to create collaboration reels with a nutritionist, a gut & longevity doctor, and a macro mom creator, combining credibility and relatability to showcase at-home diagnostics.
5.2M
Total Views
7.1%
Engagement Rate
10M+
Total Reach
Consumers lacked trust in at-home diagnostics and had unanswered questions.
Needed to educate diverse audiences (health-conscious individuals and families) without sounding clinical or salesy.
Executed creator reels with certified experts and relatable voices to address key concerns
Positioned influencers as educators and amplified content across platforms
Brought credibility to the brand through certified experts whose opinions mattered and were heard.
In the mom creator’s case, the reel featured her child, with tests focusing on the child’s well-being, making the content relatable for family audiences.
Collab reels reinforced Orange Health’s trustworthy, consumer-friendly image.
Hear from Our Clients
The Challenge
Consumers lacked trust in at-home diagnostics and had unanswered questions.
Needed to educate diverse audiences (health-conscious individuals and families) without sounding clinical or salesy.
Flutch Fix
Executed creator reels with certified experts and relatable voices to address key concerns
Positioned influencers as educators and amplified content across platforms
The Outcome
Brought credibility to the brand through certified experts whose opinions mattered and were heard.
In the mom creator’s case, the reel featured her child, with tests focusing on the child’s well-being, making the content relatable for family audiences.
Collab reels reinforced Orange Health’s trustworthy, consumer-friendly image.
Key Takeaway
Certified expert-led collab reels, complemented by relatable creators and smart content repurposing, drove trust and extended impact in health-sensitive categories.
The Challenge
Consumers lacked trust in at-home diagnostics and had unanswered questions.
Needed to educate diverse audiences (health-conscious individuals and families) without sounding clinical or salesy.
Flutch Fix
Executed creator reels with certified experts and relatable voices to address key concerns
Positioned influencers as educators and amplified content across platforms
The Outcome
Brought credibility to the brand through certified experts whose opinions mattered and were heard.
In the mom creator’s case, the reel featured her child, with tests focusing on the child’s well-being, making the content relatable for family audiences.
Collab reels reinforced Orange Health’s trustworthy, consumer-friendly image.
Key Takeaway
Certified expert-led collab reels, complemented by relatable creators and smart content repurposing, drove trust and extended impact in health-sensitive categories.
VISUAL PROOF
VISUAL PROOF
THE IMPACT
Trust & Credibility
THE IMPACT
Trust & Credibility
“Flutch helped us explain at-home diagnostics in a clear, credible way by working with the right experts and creators.
“Flutch helped us explain at-home diagnostics in a clear, credible way by working with the right experts and creators.
Ready for Real Results?
Let's turn your product noise into consumer relevance with a bespoke creator strategy.
Ready for Real Results?
Let's turn your product noise into consumer relevance with a bespoke creator strategy.
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