Skincare
Mamaearth — Laying the Influencer Marketing Foundation
Flutch partnered with Mamaearth during its early influencer marketing phase to help build trust and awareness in the personal care category through creator-led storytelling.
42M+
Total Reach
25M+
Video Views
2M+
Brand Engagement
Low trust in new D2C personal care brands
Influencer marketing was still evolving as a scalable, measurable channel.
Build brand awareness and credibility during the early-stage growth phase
Hear from Our Clients
Skincare
Mamaearth — Laying the Influencer Marketing Foundation
Flutch partnered with Mamaearth during its early influencer marketing phase to help build trust and awareness in the personal care category through creator-led storytelling.
42M+
Total Reach
25M+
Video Views
2M+
Brand Engagement
Low trust in new D2C personal care brands
Influencer marketing was still evolving as a scalable, measurable channel.
Build brand awareness and credibility during the early-stage growth phase
Built regional-language creator clusters for relatable storytelling
Ran category-specific, problem-focused creator narratives
Used routine-led content to build early trust and scale
Used large-scale creators to maximize reach in the emerging influencer space.
Strengthened early brand trust and recall
Established influencer marketing as a core growth channel
Enabled scalable, authentic creator collaborations
Hear from Our Clients
Low trust in new D2C personal care brands
Influencer marketing was still evolving as a scalable, measurable channel.
Build brand awareness and credibility during the early-stage growth phase
Flutch Fix
Built regional-language creator clusters for relatable storytelling
Ran category-specific, problem-focused creator narratives
Used routine-led content to build early trust and scale
Used large-scale creators to maximize reach in the emerging influencer space.
Outcome
Strengthened early brand trust and recall
Established influencer marketing as a core growth channel
Enabled scalable, authentic creator collaborations
Key Takeaway
Trust-led, education-first influencer marketing—powered by micro creators—can become a scalable, long-term growth engine for D2C brands.
Low trust in new D2C personal care brands
Influencer marketing was still evolving as a scalable, measurable channel.
Build brand awareness and credibility during the early-stage growth phase
Flutch Fix
Built regional-language creator clusters for relatable storytelling
Ran category-specific, problem-focused creator narratives
Used routine-led content to build early trust and scale
Used large-scale creators to maximize reach in the emerging influencer space.
Outcome
Strengthened early brand trust and recall
Established influencer marketing as a core growth channel
Enabled scalable, authentic creator collaborations
Key Takeaway
Trust-led, education-first influencer marketing—powered by micro creators—can become a scalable, long-term growth engine for D2C brands.
VISUAL PROOF
VISUAL PROOF
THE IMPACT
Brand Trust
THE IMPACT
Brand Trust
“Flutch helped us execute our early influencer campaigns effectively, making the content relatable and reaching the right audiences.”
“Flutch helped us execute our early influencer campaigns effectively, making the content relatable and reaching the right audiences.”
Ready for Real Results?
Let's turn your product noise into consumer relevance with a bespoke creator strategy.
Ready for Real Results?
Let's turn your product noise into consumer relevance with a bespoke creator strategy.
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