Skincare
"How Celebrity Collaborations Cracked South India market?"
We helped Foxtale connect with South India's heartland by bringing in familiar celebrity faces who spoke familiar languages—turning overlooked markets into their biggest growth story.
27.5M+
Campaign Reach
1.2M+
Total Engagement
20M+
Views
Foxtale was thriving in metros but struggling to connect in South India's tier 2/3 cities
Local competitors dominated vernacular conversations in Tamil, Telugu, Kannada, and Malayalam
National messaging felt distant and impersonal to regional audiences
The brand needed cultural credibility, not just product visibility
Hear from Our Clients
Skincare
"How Celebrity Collaborations Cracked South India market?"
We helped Foxtale connect with South India's heartland by bringing in familiar celebrity faces who spoke familiar languages—turning overlooked markets into their biggest growth story.
27.5M+
Campaign Reach
1.2M+
Total Engagement
20M+
Views
Foxtale was thriving in metros but struggling to connect in South India's tier 2/3 cities
Local competitors dominated vernacular conversations in Tamil, Telugu, Kannada, and Malayalam
National messaging felt distant and impersonal to regional audiences
The brand needed cultural credibility, not just product visibility
Partnered with South India's most trusted celebrity faces across regional markets
Produced ad films in Tamil, Telugu, Kannada, and Malayalam addressing region-specific skin concerns
Focused on authentic problems—monsoon skin in Kerala, Chennai heat, Hyderabad summers
The markets that were quiet suddenly came alive.
Towns that barely responded became some of Foxtale's strongest performers—people bought because they finally felt seen.
Brand preference grew across South India—Foxtale went from "I've heard of them" to "that's my go-to brand."
In spaces where competitors used to dominate, Foxtale found its voice and its people.
Hear from Our Clients
The Challenges
Foxtale was thriving in metros but struggling to connect in South India's tier 2/3 cities
Local competitors dominated vernacular conversations in Tamil, Telugu, Kannada, and Malayalam
National messaging felt distant and impersonal to regional audiences
The brand needed cultural credibility, not just product visibility
The Funnel
Partnered with South India's most trusted celebrity faces across regional markets
Produced ad films in Tamil, Telugu, Kannada, and Malayalam addressing region-specific skin concerns
Focused on authentic problems—monsoon skin in Kerala, Chennai heat, Hyderabad summers
The Outcome
The markets that were quiet suddenly came alive.
Towns that barely responded became some of Foxtale's strongest performers—people bought because they finally felt seen.
Brand preference grew across South India—Foxtale went from "I've heard of them" to "that's my go-to brand."
In spaces where competitors used to dominate, Foxtale found its voice and its people.
Key Takeaway
Growth isn't about shouting louder. It's about speaking in ways people actually want to listen to—in their language, through voices they trust, about problems they actually face.
The Challenges
Foxtale was thriving in metros but struggling to connect in South India's tier 2/3 cities
Local competitors dominated vernacular conversations in Tamil, Telugu, Kannada, and Malayalam
National messaging felt distant and impersonal to regional audiences
The brand needed cultural credibility, not just product visibility
The Funnel
Partnered with South India's most trusted celebrity faces across regional markets
Produced ad films in Tamil, Telugu, Kannada, and Malayalam addressing region-specific skin concerns
Focused on authentic problems—monsoon skin in Kerala, Chennai heat, Hyderabad summers
The Outcome
The markets that were quiet suddenly came alive.
Towns that barely responded became some of Foxtale's strongest performers—people bought because they finally felt seen.
Brand preference grew across South India—Foxtale went from "I've heard of them" to "that's my go-to brand."
In spaces where competitors used to dominate, Foxtale found its voice and its people.
Key Takeaway
Growth isn't about shouting louder. It's about speaking in ways people actually want to listen to—in their language, through voices they trust, about problems they actually face.
VISUAL PROOF
VISUAL PROOF
THE IMPACT
3x Engagement
THE IMPACT
3x Engagement
"Flutch helped us truly connect with South India. The regional celebrity strategy didn't just grow our business—it made people feel like Foxtale was made for them." — Foxtale Brand Team
Client Testimonial
"Flutch helped us truly connect with South India. The regional celebrity strategy didn't just grow our business—it made people feel like Foxtale was made for them." — Foxtale Brand Team
Client Testimonial
Ready for Real Results?
Let's turn your product noise into consumer relevance with a bespoke creator strategy.
Ready for Real Results?
Let's turn your product noise into consumer relevance with a bespoke creator strategy.
Reach Us At
© 2026 Flutch Technology Private Limited
For Performance Marketing:
For Influencer Marketing:
For Influencer Management:
For Hiring:
Company
Policies