FMCG
Flo Mattress — Building Mass Appeal Through a Celebrity Collaboration
Flutch partnered with Flo to position sleep as a lifestyle upgrade. Included a high-visibility collab with Teja Sajja. Influencers shared authentic routines and comfort experiences for young urban audiences.
15M+
Celebrity Reach
1M+
Total Engagement
50K+
Content Shares
High-consideration category.
Consumers unsure about D2C mattresses, comfort, and value.
Hear from Our Clients
FMCG
Flo Mattress — Building Mass Appeal Through a Celebrity Collaboration
Flutch partnered with Flo to position sleep as a lifestyle upgrade. Included a high-visibility collab with Teja Sajja. Influencers shared authentic routines and comfort experiences for young urban audiences.
15M+
Celebrity Reach
1M+
Total Engagement
50K+
Content Shares
High-consideration category.
Consumers unsure about D2C mattresses, comfort, and value.
Engaged macro, lifestyle, and regional creators for relatable storytelling.
Highlighted routines, comfort, and wellness over product specs.
Explained benefits simply (cooling, ergonomic support).
Amplified content across social and brand channels.
Built trust through real-life experiences.
Reframed mattresses as lifestyle/wellness upgrades.
Boosted engagement, shares, and saves among urban audiences.
Hear from Our Clients
Challenge
High-consideration category.
Consumers unsure about D2C mattresses, comfort, and value.
Flutch Fix
Engaged macro, lifestyle, and regional creators for relatable storytelling.
Highlighted routines, comfort, and wellness over product specs.
Explained benefits simply (cooling, ergonomic support).
Amplified content across social and brand channels.
Outcome
Built trust through real-life experiences.
Reframed mattresses as lifestyle/wellness upgrades.
Boosted engagement, shares, and saves among urban audiences.
Key Takeaway
Lifestyle storytelling, plus high-visibility collabs like Teja Sajja, drives relatability, trust, and engagement in high-consideration categories.
Challenge
High-consideration category.
Consumers unsure about D2C mattresses, comfort, and value.
Flutch Fix
Engaged macro, lifestyle, and regional creators for relatable storytelling.
Highlighted routines, comfort, and wellness over product specs.
Explained benefits simply (cooling, ergonomic support).
Amplified content across social and brand channels.
Outcome
Built trust through real-life experiences.
Reframed mattresses as lifestyle/wellness upgrades.
Boosted engagement, shares, and saves among urban audiences.
Key Takeaway
Lifestyle storytelling, plus high-visibility collabs like Teja Sajja, drives relatability, trust, and engagement in high-consideration categories.
VISUAL PROOF
VISUAL PROOF
THE IMPACT
Established Trust
THE IMPACT
Established Trust
"Flutch made our influencer campaigns easy, especially the Teja Sajja collab."
"Flutch made our influencer campaigns easy, especially the Teja Sajja collab."
Ready for Real Results?
Let's turn your product noise into consumer relevance with a bespoke creator strategy.
Ready for Real Results?
Let's turn your product noise into consumer relevance with a bespoke creator strategy.
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