Automobile
How Influencer Marketing Amplified Flipkart Auto’s Big Billion Sale
Flutch executed a bilingual influencer campaign on YouTube and Instagram to scale awareness for Flipkart’s automotive accessories category among auto and bike enthusiasts.
18M+
Total Views
+42%
Category Discovery
4.2%
Click-Through Rate
Low trust in online auto accessory purchases
Need for real-use validation before buying
Diverse audience with language preferences
Hear from Our Clients
Automobile
How Influencer Marketing Amplified Flipkart Auto’s Big Billion Sale
Flutch executed a bilingual influencer campaign on YouTube and Instagram to scale awareness for Flipkart’s automotive accessories category among auto and bike enthusiasts.
18M+
Total Views
+42%
Category Discovery
4.2%
Click-Through Rate
Low trust in online auto accessory purchases
Need for real-use validation before buying
Diverse audience with language preferences
Collaborated with niche auto & bike-focused creators
Created demo-led and experience-based content
Executed content in Hindi and English for wider reach
Improved category discovery
Higher audience trust through authentic creator content
Strong engagement across platforms
Hear from Our Clients
Challenges
Low trust in online auto accessory purchases
Need for real-use validation before buying
Diverse audience with language preferences
Flutch Fix
Collaborated with niche auto & bike-focused creators
Created demo-led and experience-based content
Executed content in Hindi and English for wider reach
Outcome
Improved category discovery
Higher audience trust through authentic creator content
Strong engagement across platforms
Key Takeaway
Authentic, demo-led content by niche creators builds trust and drives engagement in automotive categories.
Challenges
Low trust in online auto accessory purchases
Need for real-use validation before buying
Diverse audience with language preferences
Flutch Fix
Collaborated with niche auto & bike-focused creators
Created demo-led and experience-based content
Executed content in Hindi and English for wider reach
Outcome
Improved category discovery
Higher audience trust through authentic creator content
Strong engagement across platforms
Key Takeaway
Authentic, demo-led content by niche creators builds trust and drives engagement in automotive categories.
VISUAL PROOF
VISUAL PROOF
THE IMPACT
Utility & Trust
THE IMPACT
Utility & Trust
“The Flutch team understood what we needed and got it done without quickly and efficiently.”
“The Flutch team understood what we needed and got it done without quickly and efficiently.”
Ready for Real Results?
Let's turn your product noise into consumer relevance with a bespoke creator strategy.
Ready for Real Results?
Let's turn your product noise into consumer relevance with a bespoke creator strategy.
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