FMCG
Positioning Dabur Neelibhringa as a Premium Hair Oil through influencer comparison videos
Flutch executed influencer campaigns for Dabur Neelibhringa hair oil, covering product benefits, ingredient breakdowns, application tutorials, and direct competitor comparisons.
53M+
Total Reach
38M+
Total Views
4.5%
Engagement Rate
Explain Ayurvedic benefits in relatable ways
Introduce their new product with maximum reach
Address hair and lifestyle concerns like stress, diet, and post-pregnancy hair fall
Differentiate from competitors in a saturated hair oil market
Hear from Our Clients
FMCG
Positioning Dabur Neelibhringa as a Premium Hair Oil through influencer comparison videos
Flutch executed influencer campaigns for Dabur Neelibhringa hair oil, covering product benefits, ingredient breakdowns, application tutorials, and direct competitor comparisons.
53M+
Total Reach
38M+
Total Views
4.5%
Engagement Rate
Explain Ayurvedic benefits in relatable ways
Introduce their new product with maximum reach
Address hair and lifestyle concerns like stress, diet, and post-pregnancy hair fall
Differentiate from competitors in a saturated hair oil market
Activated influencers across ingredient education, benefits demonstration, application tutorials, and competitor comparisons like Indulekha
Selected creators relatable to audiences facing real hair concerns and lifestyle challenges
Created educational, demo-focused content that positioned Dabur Neelibhringadi against competitors
Positioned Dabur Neelibhringa as a credible Ayurvedic hair care solution
Educated consumers on product differentiation through direct competitor comparisons, like Indulekha
Delivered relatable, demo-driven content that clarified benefits and application
Hear from Our Clients
Challenge
Explain Ayurvedic benefits in relatable ways
Introduce their new product with maximum reach
Address hair and lifestyle concerns like stress, diet, and post-pregnancy hair fall
Differentiate from competitors in a saturated hair oil market
Flutch Fix
Activated influencers across ingredient education, benefits demonstration, application tutorials, and competitor comparisons like Indulekha
Selected creators relatable to audiences facing real hair concerns and lifestyle challenges
Created educational, demo-focused content that positioned Dabur Neelibhringadi against competitors
Outcome
Positioned Dabur Neelibhringa as a credible Ayurvedic hair care solution
Educated consumers on product differentiation through direct competitor comparisons, like Indulekha
Delivered relatable, demo-driven content that clarified benefits and application
Key Takeaway
Lifestyle-aligned, educational influencer campaigns drive trust and relatability for wellness brands.
Challenge
Explain Ayurvedic benefits in relatable ways
Introduce their new product with maximum reach
Address hair and lifestyle concerns like stress, diet, and post-pregnancy hair fall
Differentiate from competitors in a saturated hair oil market
Flutch Fix
Activated influencers across ingredient education, benefits demonstration, application tutorials, and competitor comparisons like Indulekha
Selected creators relatable to audiences facing real hair concerns and lifestyle challenges
Created educational, demo-focused content that positioned Dabur Neelibhringadi against competitors
Outcome
Positioned Dabur Neelibhringa as a credible Ayurvedic hair care solution
Educated consumers on product differentiation through direct competitor comparisons, like Indulekha
Delivered relatable, demo-driven content that clarified benefits and application
Key Takeaway
Lifestyle-aligned, educational influencer campaigns drive trust and relatability for wellness brands.
VISUAL PROOF
VISUAL PROOF
THE IMPACT
3X Reach
THE IMPACT
3X Reach
“Flutch ran our influencer campaigns smoothly, creating relatable and educational content “
“Flutch ran our influencer campaigns smoothly, creating relatable and educational content “
Ready for Real Results?
Let's turn your product noise into consumer relevance with a bespoke creator strategy.
Ready for Real Results?
Let's turn your product noise into consumer relevance with a bespoke creator strategy.
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