Skincare
Communal: Turning Skincare into a Shared Journey.
Communal wanted to engage its audience authentically while staying true to its community-first values, moving away from transactional selling to trusted guidance.
10M+
Total Impressions
5.8%
Engagement Rate
+45%
Community Growth
"Beyond the Label"
Building a community rooted in real skin concerns—positioning the brand as a collective, rather than a transactional seller in a saturated skincare market.
Hear from Our Clients
Skincare
Communal: Turning Skincare into a Shared Journey.
Communal wanted to engage its audience authentically while staying true to its community-first values, moving away from transactional selling to trusted guidance.
10M+
Total Impressions
5.8%
Engagement Rate
+45%
Community Growth
"Beyond the Label"
Building a community rooted in real skin concerns—positioning the brand as a collective, rather than a transactional seller in a saturated skincare market.
Partnered with a high profile dermatologist profile to enhance skincare knowledge.
Focused on educational, non-promotional content through micro influencers, positioning Communal as a skincare partner, not just a seller.
Reels combined product demonstrations with community messaging, positioning Communal as a trusted skincare partner and fostering an engaged audience around shared skin journeys.
Established Communal as a trusted guide in skincare, not a transactional brand
Hear from Our Clients
The Challenge
"Beyond the Label"
Building a community rooted in real skin concerns—positioning the brand as a collective, rather than a transactional seller in a saturated skincare market.
The Funnel
Partnered with a high profile dermatologist profile to enhance skincare knowledge.
Focused on educational, non-promotional content through micro influencers, positioning Communal as a skincare partner, not just a seller.
The Outcome
Reels combined product demonstrations with community messaging, positioning Communal as a trusted skincare partner and fostering an engaged audience around shared skin journeys.
Established Communal as a trusted guide in skincare, not a transactional brand
Key Takeaway
Educational content strengthens loyalty.
Brand as a guide fosters advocacy.
UGC drives authentic trust.
The Challenge
"Beyond the Label"
Building a community rooted in real skin concerns—positioning the brand as a collective, rather than a transactional seller in a saturated skincare market.
The Funnel
Partnered with a high profile dermatologist profile to enhance skincare knowledge.
Focused on educational, non-promotional content through micro influencers, positioning Communal as a skincare partner, not just a seller.
The Outcome
Reels combined product demonstrations with community messaging, positioning Communal as a trusted skincare partner and fostering an engaged audience around shared skin journeys.
Established Communal as a trusted guide in skincare, not a transactional brand
Key Takeaway
Educational content strengthens loyalty.
Brand as a guide fosters advocacy.
UGC drives authentic trust.
VISUAL PROOF
VISUAL PROOF
THE IMPACT
Shared Loyalty
THE IMPACT
Shared Loyalty
"We didn't just want to sell products; we wanted to build a collective. Flutch positioned us as a trusted guide in the skincare journey, turning customers into community advocates."
Communal Brand Team
Client Testimonial
"We didn't just want to sell products; we wanted to build a collective. Flutch positioned us as a trusted guide in the skincare journey, turning customers into community advocates."
Communal Brand Team
Client Testimonial
Ready for Real Results?
Let's turn your product noise into consumer relevance with a bespoke creator strategy.
Ready for Real Results?
Let's turn your product noise into consumer relevance with a bespoke creator strategy.
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