Automobile
Cars24: How Relatable Comedy Turned Skeptics into Buyers
We helped Cars24 ditch boring car ads and let Bangalore and Hyderabad's comedy kings do the talking—proving pre-owned cars aren't Plan B, they're the smarter Plan A.
25M+
Total Views
50M+
Regional Reach
3.8%
Engagement Rate
"Pre-owned" sounded like "second-best" in people's heads
Cars24's killer policies—Kavach, 300+ checks, 30-day returns—were getting ignored
Car ads were putting people to sleep, not making them click "Buy Now"
Building trust without the cringe factor? Nearly impossible.
Hear from Our Clients
Automobile
Cars24: How Relatable Comedy Turned Skeptics into Buyers
We helped Cars24 ditch boring car ads and let Bangalore and Hyderabad's comedy kings do the talking—proving pre-owned cars aren't Plan B, they're the smarter Plan A.
25M+
Total Views
50M+
Regional Reach
3.8%
Engagement Rate
"Pre-owned" sounded like "second-best" in people's heads
Cars24's killer policies—Kavach, 300+ checks, 30-day returns—were getting ignored
Car ads were putting people to sleep, not making them click "Buy Now"
Building trust without the cringe factor? Nearly impossible.
Unleashed Bangalore and Hyderabad's funniest creators on unsuspecting scroll-happy audiences
Let Samsameer turn girlfriend-crashes-car chaos into a Cars24 win
Had Chill Patil roast copycat aunties while casually flexing Cars24's unbeatable deals
Snuck in warranties and return policies while people were too busy laughing to notice they were learning
People actually remembered the 30-day return policy (because it saved the punchline)
Pre-owned went from "meh" to "why didn't I think of this sooner?"
Bangalore and Hyderabad didn't just watch—they bought
Hear from Our Clients
Challenge
"Pre-owned" sounded like "second-best" in people's heads
Cars24's killer policies—Kavach, 300+ checks, 30-day returns—were getting ignored
Car ads were putting people to sleep, not making them click "Buy Now"
Building trust without the cringe factor? Nearly impossible.
Flutch Fix
Unleashed Bangalore and Hyderabad's funniest creators on unsuspecting scroll-happy audiences
Let Samsameer turn girlfriend-crashes-car chaos into a Cars24 win
Had Chill Patil roast copycat aunties while casually flexing Cars24's unbeatable deals
Snuck in warranties and return policies while people were too busy laughing to notice they were learning
Outcome
People actually remembered the 30-day return policy (because it saved the punchline)
Pre-owned went from "meh" to "why didn't I think of this sooner?"
Bangalore and Hyderabad didn't just watch—they bought
Key Takeaway
Nobody wants a lecture about quality checks. But a funny story about beating your neighbor at car shopping? That'll do it.
Challenge
"Pre-owned" sounded like "second-best" in people's heads
Cars24's killer policies—Kavach, 300+ checks, 30-day returns—were getting ignored
Car ads were putting people to sleep, not making them click "Buy Now"
Building trust without the cringe factor? Nearly impossible.
Flutch Fix
Unleashed Bangalore and Hyderabad's funniest creators on unsuspecting scroll-happy audiences
Let Samsameer turn girlfriend-crashes-car chaos into a Cars24 win
Had Chill Patil roast copycat aunties while casually flexing Cars24's unbeatable deals
Snuck in warranties and return policies while people were too busy laughing to notice they were learning
Outcome
People actually remembered the 30-day return policy (because it saved the punchline)
Pre-owned went from "meh" to "why didn't I think of this sooner?"
Bangalore and Hyderabad didn't just watch—they bought
Key Takeaway
Nobody wants a lecture about quality checks. But a funny story about beating your neighbor at car shopping? That'll do it.
VISUAL PROOF
VISUAL PROOF
THE IMPACT
Driving Credibility
THE IMPACT
Driving Credibility
"Flutch turned our policies into punchlines—and somehow, that's exactly what worked. People trusted us because they were laughing with us." — Cars24 Brand Team
"Flutch turned our policies into punchlines—and somehow, that's exactly what worked. People trusted us because they were laughing with us." — Cars24 Brand Team
Ready for Real Results?
Let's turn your product noise into consumer relevance with a bespoke creator strategy.
Ready for Real Results?
Let's turn your product noise into consumer relevance with a bespoke creator strategy.
Reach Us At
© 2026 Flutch Technology Private Limited
For Performance Marketing:
For Influencer Marketing:
For Influencer Management:
For Hiring:
Company
Policies