Jewellery

Candere — Influencer Storytelling That Made Jewellery Personal

Candere aimed to make online jewellery shopping credible, personal, and relatable, while amplifying their seasonal “Biggest Bling Sale” on a limited budget without celebrity endorsements.

9.5M+

Campaign Reach

4.8%

Engagement Rate

+55%

Sale Period Traffic

Make online jewellery shopping a credible practice and break myths and barriers around it.
Amplify the annual “Biggest Bling Sale” with limited budgets for celebrity campaigns.
Make the purchase experience feel personal and engaging.

Hear from Our Clients

Jewellery

Candere — Influencer Storytelling That Made Jewellery Personal

Candere aimed to make online jewellery shopping credible, personal, and relatable, while amplifying their seasonal “Biggest Bling Sale” on a limited budget without celebrity endorsements.

9.5M+

Campaign Reach

4.8%

Engagement Rate

+55%

Sale Period Traffic

Make online jewellery shopping a credible practice and break myths and barriers around it.

Amplify the annual “Biggest Bling Sale” with limited budgets for celebrity campaigns.

Make the purchase experience feel personal and engaging.
Activated micro-influencers to reduce online jewellery purchase distrust.

Used social storytelling to connect jewellery with life moments (e.g., Women’s Day + Valentine’s day).

Amplified Candere’s “Biggest Bling Sale” through creators addressing online purchase concerns and tech-led solutions.
Creator and customer content enhanced relatability and trust.

Influencer touchpoints built credibility and engagement for high-value online purchases.

Campaigns created emotional resonance, positioning jewellery as part of personal stories rather than just a product.

Hear from Our Clients

The Challenge

Make online jewellery shopping a credible practice and break myths and barriers around it.
Amplify the annual “Biggest Bling Sale” with limited budgets for celebrity campaigns.
Make the purchase experience feel personal and engaging.

The Flutch Fix

Activated micro-influencers to reduce online jewellery purchase distrust.
Used social storytelling to connect jewellery with life moments (e.g., Women’s Day + Valentine’s day).
Amplified Candere’s “Biggest Bling Sale” through creators addressing online purchase concerns and tech-led solutions.

The Outcome

Creator and customer content enhanced relatability and trust.
Influencer touchpoints built credibility and engagement for high-value online purchases.
Campaigns created emotional resonance, positioning jewellery as part of personal stories rather than just a product.

Key Takeaway

Micro-influencers and UGC, combined with educational content and seasonal campaigns, effectively build trust and drive results for high-value online purchases.

The Challenge

Make online jewellery shopping a credible practice and break myths and barriers around it.
Amplify the annual “Biggest Bling Sale” with limited budgets for celebrity campaigns.
Make the purchase experience feel personal and engaging.

The Flutch Fix

Activated micro-influencers to reduce online jewellery purchase distrust.
Used social storytelling to connect jewellery with life moments (e.g., Women’s Day + Valentine’s day).
Amplified Candere’s “Biggest Bling Sale” through creators addressing online purchase concerns and tech-led solutions.

The Outcome

Creator and customer content enhanced relatability and trust.
Influencer touchpoints built credibility and engagement for high-value online purchases.
Campaigns created emotional resonance, positioning jewellery as part of personal stories rather than just a product.

Key Takeaway

Micro-influencers and UGC, combined with educational content and seasonal campaigns, effectively build trust and drive results for high-value online purchases.