Men Grooming
Bombay Shaving Co. - Built Trust Through Grooming Stories
Position grooming as a daily lifestyle habit through influencer-led conversations around style, self-care, and shaving tips.
10M+
Total Reach
4.9%
Engagement Rate
Total views
7.2M+
Avoid repetitive, look-alike grooming content
Integrating products naturally into everyday styling conversations
Making shaving and grooming content feel relevant beyond first-time users
Hear from Our Clients
Men Grooming
Bombay Shaving Co. - Built Trust Through Grooming Stories
Position grooming as a daily lifestyle habit through influencer-led conversations around style, self-care, and shaving tips.
10M+
Total Reach
4.9%
Engagement Rate
Total views
7.2M+
Avoid repetitive, look-alike grooming content
Integrating products naturally into everyday styling conversations
Making shaving and grooming content feel relevant beyond first-time users
Shifted content from product-first to routine-first storytelling
Briefed creators to lead with problems → tips → product solution
Ensured natural integration into daily grooming habits
Higher engagement due to educational, non-pushy content
Stronger trust and relatability with male audiences
Improved product consideration through real-use demonstrations
Hear from Our Clients
Challenges
Avoid repetitive, look-alike grooming content
Integrating products naturally into everyday styling conversations
Making shaving and grooming content feel relevant beyond first-time users
Flutch Fix
Shifted content from product-first to routine-first storytelling
Briefed creators to lead with problems → tips → product solution
Ensured natural integration into daily grooming habits
Outcome
Higher engagement due to educational, non-pushy content
Stronger trust and relatability with male audiences
Improved product consideration through real-use demonstrations
Key Takeaway
Strong influencer narratives can turn routine grooming into a lifestyle mindset.
Challenges
Avoid repetitive, look-alike grooming content
Integrating products naturally into everyday styling conversations
Making shaving and grooming content feel relevant beyond first-time users
Flutch Fix
Shifted content from product-first to routine-first storytelling
Briefed creators to lead with problems → tips → product solution
Ensured natural integration into daily grooming habits
Outcome
Higher engagement due to educational, non-pushy content
Stronger trust and relatability with male audiences
Improved product consideration through real-use demonstrations
Key Takeaway
Strong influencer narratives can turn routine grooming into a lifestyle mindset.
VISUAL PROOF
VISUAL PROOF
THE IMPACT
Stronger Trust and Relatability
THE IMPACT
Stronger Trust and Relatability
"With Flutch the campaign process was smooth from start to finish.”
"With Flutch the campaign process was smooth from start to finish.”
Ready for Real Results?
Let's turn your product noise into consumer relevance with a bespoke creator strategy.
Ready for Real Results?
Let's turn your product noise into consumer relevance with a bespoke creator strategy.
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