Wellness
Bloom by Bold Care — Normalising Women Wellness
Flutch partnered with Bloom to execute YouTube creator collaborations that normalised conversations around women’s wellness and positioned intimate care as a daily necessity, not a taboo.
5M+
YouTube Views
68%
Average Watch Time
+41%
Brand Acceptance
Women’s wellness—especially intimate care—was often avoided in open conversations, creating hesitation and limiting adoption.
The brand wanted to normalize conversations around women’s health while standing out in a crowded wellness market.
Hear from Our Clients
Wellness
Bloom by Bold Care — Normalising Women Wellness
Flutch partnered with Bloom to execute YouTube creator collaborations that normalised conversations around women’s wellness and positioned intimate care as a daily necessity, not a taboo.
5M+
YouTube Views
68%
Average Watch Time
+41%
Brand Acceptance
Women’s wellness—especially intimate care—was often avoided in open conversations, creating hesitation and limiting adoption.
The brand wanted to normalize conversations around women’s health while standing out in a crowded wellness market.
Positioned Bloom as an everyday wellness essential through creator-led routines
Drove acceptance through educational and informational creator content
Optimized storytelling with actionable demonstrations aligned to audience behavior
Normalized intimate wellness conversations through trusted creators.
Reduced hesitation by clearly explaining usage and benefits.
Positioned Bloom as a practical, life-stage wellness companion.
Hear from Our Clients
The Challenge
Women’s wellness—especially intimate care—was often avoided in open conversations, creating hesitation and limiting adoption.
The brand wanted to normalize conversations around women’s health while standing out in a crowded wellness market.
The Flutch Fix
Positioned Bloom as an everyday wellness essential through creator-led routines
Drove acceptance through educational and informational creator content
Optimized storytelling with actionable demonstrations aligned to audience behavior
The Outcome
Normalized intimate wellness conversations through trusted creators.
Reduced hesitation by clearly explaining usage and benefits.
Positioned Bloom as a practical, life-stage wellness companion.
Key Takeaway
Education-led YouTube creator content drives trust and adoption in sensitive wellness categories.
Normalizing usage is key to making wellness brands part of daily life.
The Challenge
Women’s wellness—especially intimate care—was often avoided in open conversations, creating hesitation and limiting adoption.
The brand wanted to normalize conversations around women’s health while standing out in a crowded wellness market.
The Flutch Fix
Positioned Bloom as an everyday wellness essential through creator-led routines
Drove acceptance through educational and informational creator content
Optimized storytelling with actionable demonstrations aligned to audience behavior
The Outcome
Normalized intimate wellness conversations through trusted creators.
Reduced hesitation by clearly explaining usage and benefits.
Positioned Bloom as a practical, life-stage wellness companion.
Key Takeaway
Education-led YouTube creator content drives trust and adoption in sensitive wellness categories.
Normalizing usage is key to making wellness brands part of daily life.
VISUAL PROOF
VISUAL PROOF
THE IMPACT
Driving Adoption
THE IMPACT
Driving Adoption
“Flutch brought strong creator strategy and execution, helping us communicate Bloom’s value clearly through education-led content. "
“Flutch brought strong creator strategy and execution, helping us communicate Bloom’s value clearly through education-led content. "
Ready for Real Results?
Let's turn your product noise into consumer relevance with a bespoke creator strategy.
Ready for Real Results?
Let's turn your product noise into consumer relevance with a bespoke creator strategy.
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