Influencer Magic: Flutch Amplifies Nature Derma's Reach, Achieving 6.4% Engagement Rate
Nature Derma teams up with Flutch to skyrocket brand awareness with a game-changing influencer campaign. Discover how the perfect blend of skincare expertise and IPL stardom resulted in 1M views, 64K likes, and a remarkable 6.4% engagement rate.
Since the brand is fairly new, they wanted to increase awareness of their products as well as communicate the benefits of their hero formula: Natural Biome Boost™ Solution. They wanted to onboard a category A influencer who has a good reach and can talk about skincare.
What We Did
As the main objective was to increase awareness and hence we wanted to pick a celebrity who has recently been in the public eye. The IPL was going on in full swing, and the Gujrat titans, along with their captain Hardik Pandya were giving explosive performances.
Hence, we wrote a simple yet effective Instagram reel script that focused on explaining the benefits of the products and established a skin-care routine using Nature Derma. The shoot was finished in a day's time as the IPL final was coming up, and the reel could go live before Hardik and Gujrat played in the finals.