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Transforming Brands: How Vilvah Leveraged Influencer Marketing to Achieve Stellar Campaign Metrics
Vilvah is a skincare and haircare brand that embraces the power of natural ingredients to create high-quality and effective products. With a focus on sustainability and ethical practices, Vilvah offers a range of handmade formulations that cater to various skin concerns and hair types. Their commitment to using natural ingredients and environmentally friendly practices sets them apart in the industry.
59
Total videos
13.7M
Total views
Campaign Objective
The campaign aimed to showcase Vilvah's products and elevate the brand image. The objective was to highlight the effectiveness of their natural formulations, reinforce their commitment to sustainability, and establish Vilvah as a trusted brand in the skincare and haircare industry.
What We Did
To achieve the campaign objectives, relevant influencers were engaged. These influencers were carefully selected based on their expertise in the beauty and skincare industry and their ability to effectively communicate the benefits of Vilvah's products. By collaborating with these influencers, the campaign aimed to leverage their influence and reach to create engaging content that showcased Vilvah's products and enhanced the brand's image.
Influencers
Vilvah partnered with influencers such as Maya Loka, SiriChalla, Samyana Kathalu, Mahishivan, Voice of Vasapitta, and Anjali Pavan. These influencers were chosen for their knowledge and passion for skincare and their ability to create compelling content that resonates with their audiences. Through their collaborations with Vilvah, they effectively showcased the brand's products, shared their experiences, and helped to uplift the brand image.
Campaign Metrics
310K
Total Engagement
32L
Budget
0.23
CPV
3.1
Engagement Rate