We strategically utilized different deliverables to spread the word about the deals and showcase the quality of Plum's products. Reels were used to spread the word around the sale, while YouTube videos were used to showcase the product quality and highlight the benefits of purchasing during the sale. We brought these deliverables together to form a cohesive and effective campaign for Plum's Birthday Sale.

Our partnership with Plum has been ongoing for two years, during which we have significantly increased the brand's notoriety and established it as the leading choice among the targeted audience in the market. The main challenge we faced was ensuring that all content created by creators adhered strictly to ASCI and brand guidelines, including full disclosure of paid sponsorships and collaborations.

We shared the approved script and content with the brand prior to the live date to ensure compliance. Despite these challenges, the annual birthday sale campaign was highly successful and within the 2.6 crore budget allocated, we were able to achieve increased ROI. We were strict about timely delivery of content and constantly monitored updates on the three-day sale promotions through stories, posts, video content, and more.