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Discover the Power of Minimalism: 14.8K Engagements and Counting through Flutch’s Data-backed Strategies


Minimalist is a lifestyle brand that embraces simplicity and minimalism. They offer a range of products and services that promote a clutter-free and intentional way of living. With a focus on quality over quantity, Minimalist inspires individuals to live with less and find joy in the essentials, while also prioritizing sustainability and ethical practices.


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Campaign Objective

The campaign aimed to promote Minimalist's products and raise brand awareness. The objective was to highlight the benefits of a minimalist lifestyle and showcase Minimalist's offerings as essential tools for achieving simplicity and intentional living.

What We Did

To achieve the campaign objectives, relevant influencers were tapped into. These influencers were carefully selected based on their alignment with the minimalist lifestyle and their ability to effectively communicate the value of Minimalist's products. By collaborating with these influencers, the campaign aimed to leverage their influence and reach to promote Minimalist's offerings and create awareness around the brand.


Minimalist partnered with influencers who embodied and promoted the minimalist lifestyle. These influencers, including Keerthi Shratha, Unnimayi, Gabriella, and Akshara Rao, effectively communicated the benefits of minimalism through their content. By showcasing Minimalist's products, sharing personal experiences, and conveying the essence of minimalism, these influencers played a key role in raising brand awareness and promoting Minimalist's offerings to their followers.

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