During the Ramadan season, we worked with over 70+ Muslim creators across South India to promote IBA's Halal certified cosmetic products. We asked the creators to produce concept videos showcasing the process of getting ready using IBA products while emphasizing their halal certification.

One of the challenges we faced was ensuring that the creators were dressed in a festive spirit to create a relatable and engaging campaign. We also filtered through numerous Muslim influencers, particularly those in the makeup artist, beauty, and grooming niches. We ensured that the creators highlighted the importance of using halal certified makeup products in all their content.

Over the past two years, we played a vital role in IBA's successful festive campaign by delivering over 330 videos. Despite the challenge of finding makeup artist influencers, Flutch provided multiple creators in the same category. Our commitment to providing effective festive campaigns for IBA resulted in increased profits, engagement, views, and established the brand as trustworthy and relevant in the market. We also provided metrics on reach, engagement, and views after execution, helping IBA Cosmetics make informed decisions for future campaigns.