Unveiling BBlunt's Success Story with Flutch: 83K Engagement, 3.5M Views Magic!
BBlunt is a renowned brand offering a range of hair care and styling products specifically designed for Indian hair. With over 100 years of experience and expertise, BBlunt understands the unique needs of Indian hair and tailors its products accordingly. Their formulations are crafted to combat the damaging effects of hard water and pollution, leaving hair soft, shiny, and manageable.
The campaign aimed to highlight BBlunt's products with an overall focus on brand building. The objective was to showcase the effectiveness of their products in addressing the specific challenges faced by Indian hair. The campaign aimed to build brand awareness, trust, and loyalty among the target audience.
What We Did
To achieve the campaign objectives, relevant and highly effective influencers were tapped into. These influencers were carefully selected based on their alignment with BBlunt's target audience and their proven return on investment (ROI) in terms of engagement and impact. By collaborating with these influencers, the campaign aimed to leverage their credibility and influence to effectively showcase BBlunt's products and amplify brand messaging.
BBlunt partnered with influencers such as Sowbhagya, Samyana Kathalu, Gabru Lifestyle, Madhu Gowda, Perkymegs, and Jovin Singh. These influencers were chosen for their strong presence in the beauty and haircare domain and their ability to drive engagement and conversions. Through their collaborations with BBlunt, they effectively highlighted the benefits of BBlunt's products, shared personal experiences, and contributed to brand-building efforts.