Hence, we picked Shriya Saran - a health-conscious mother who is known across India. She was a perfect fit for the collaboration as she could talk about her and her family’s healthy lifestyle and how she maintains it using Indus Valley cookware. 

 

Hence, we wrote a reel script focusing on the features of the product as well as the importance of a healthy lifestyle. The video was shot at her house for the authentic feel, and we also took product shots for her to endorse on the brand’s website.