Will 79% of Indian Marketers Use AI More in 2026?

AI adoption in marketing is accelerating. 79% of Indian marketers say they plan to increase their use of AI next year, but only 46% feel confident their teams can actually use it to achieve business KPIs, revealing a significant capability gap.

AI is being used for quick wins:
Today, most teams are using AI for content generation, performance analytics, and programmatic media buying. These areas deliver immediate efficiency but often stop short of deeper strategic integration.

The real advantage lies in implementation:
Research shows high-performing marketing teams are 3.1× more likely to have fully implemented AI workflows, suggesting the real edge comes from embedding AI into decision-making rather than using it as a standalone tool.

Skills remain the biggest bottleneck:
Around 38% of marketers say they haven’t received proper training on the AI tools already available to them, highlighting a growing gap between access and capability.

Adoption is no longer the differentiator:
Most marketing teams are already experimenting with AI. The real advantage now lies in operationalising it, connecting AI outputs to measurable outcomes like ROAS, conversions, and revenue growth.